Website Redesigns That Lift Conversions Without Losing Rankings

A website redesign does not have to cost you rankings when migration is handled correctly, and protecting them is the core of the Webbae redesign process. We crawl every indexed URL, map each one to its new path with a 301 redirect, and carry over title tags, headings, internal links, and schema so Google reassigns ranking signals to the new pages. The 20-40% traffic drop many businesses see after a relaunch comes from broken redirects and changed URLs, both of which we engineer out before go-live. We then monitor indexing in Search Console for 30 days to catch any issue early.

Most website redesigns relaunch in 4-7 weeks from kickoff, slightly longer than a fresh build because of the audit, redirect mapping, and content migration involved. Timeline depends on page count, how much content is being rewritten, and whether you are replatforming to a new stack. Webbae sends a fixed-scope proposal within 24 hours of the discovery call with a firm timeline, and the new site is staged on a private URL for your review before anything goes live, so launch day is predictable rather than rushed.

Website redesigns at Webbae start at USD $1,495 setup for a standard 5-7 page site, which includes the pre-redesign SEO audit, 301 redirect mapping, conversion-led rebuild, schema migration, and 30 days of post-launch monitoring. Larger sites, heavy content rewrites, and replatforming projects are quoted on page count and migration complexity. Many clients fold the redesign into a productized tier - $595 Starter, $1,195 Growth Engine, $2,295 Lead Domination, or $3,995 Enterprise - to bundle it with ongoing SEO and content at a lower blended monthly rate.

A full redesign is warranted when the platform is slow, the design is dated, mobile is broken, or conversions have stalled despite steady traffic; a lighter refresh fits sites that convert reasonably but need updated visuals or copy. Webbae starts every engagement with an audit of your rankings, Core Web Vitals, and heatmap data, then recommends the smaller scope when it will get the result. We do not rebuild pages that already perform, because preserving what works is cheaper and safer than replacing it.

Replatforming is a standard part of a Webbae website redesign when the current platform is the bottleneck. We migrate from aging or bloated builds to the right stack for your needs - static HTML or Astro for raw speed, or a clean WordPress install for editorial control - carrying content, media, metadata, and URL structure across intact. Redirects preserve your rankings through the move, and you receive Git-tracked source code plus all accounts in your name, with no proprietary lock-in. Typical outcomes include sub-2s mobile load times where the old site loaded in 5 seconds or more.

Existing content, images, and metadata migrate to the new site as part of every Webbae redesign, with no manual re-entry required from you. We export your pages, media library, and structured data, then rebuild them in the new layout while compressing images to AVIF or WebP for speed. Underperforming or thin pages are rewritten or consolidated rather than copied as-is, and key copy is refreshed to match current search intent, so the relaunched site is leaner and more relevant than the original.

Success is measured against the baseline captured before the redesign, not against a vague sense of looking better. Webbae records your starting rankings, organic traffic, Core Web Vitals, and conversion rate during the audit, then tracks the same metrics after launch in Google Analytics 4 and Search Console. Targets typically include sub-2s mobile LCP, retained or improved keyword positions within 30 days, and a measurable lift in form fills. You get a Looker Studio dashboard so the impact on traffic and leads is visible without logging into multiple tools.

Your current site stays live and fully functional throughout the redesign, because Webbae builds the new version on a separate private staging URL. Visitors keep seeing the existing site while the rebuild is reviewed and refined, so there is no downtime and no lost leads during the project. On launch day we point the domain to the new build, activate the redirects, and resubmit the sitemap, a switchover that takes minutes and is scheduled around your quietest traffic window.