Google Ads Management That Targets Positive ROAS, Not Vanity Clicks

Google Ads management is the ongoing service of building, optimising, and reporting on paid campaigns across Google's network - Search, Display, Performance Max, Local Services Ads, Shopping, and YouTube. It covers keyword research, bid strategy, ad copy, landing page guidance, negative keyword mining, conversion tracking, and weekly performance tuning. We typically run 6 campaign formats per client and review search-term reports weekly. The goal is a positive return on ad spend (ROAS), not vanity metrics like impressions or click volume.

Pricing is 10% of monthly ad spend with a $295/mo minimum. So a $2,000 ad budget costs $295 in management; a $10,000 budget costs $1,000. There are no setup fees, no long contracts, and no hidden markups on clicks - you pay Google directly for the ads. Management is also bundled into our productized tiers: $595 Starter, $1,195 Growth Engine, $2,295 Lead Domination, and $3,995 Enterprise. Local-currency invoicing is available in USD, AUD, GBP, AED, and PKR.

First conversions usually arrive within 7-14 days of campaign launch, but the meaningful ROAS picture forms across 6-10 weeks. Google's machine learning needs roughly 30 conversions per campaign to optimise bids properly, and search-term mining cycles take 3-4 weeks to remove most wasted spend. Our playbook front-loads conversion tracking and negative keyword setup on day one, so most accounts hit positive ROAS by week 8. Existing accounts with broken tracking can see lifts in week 2 once attribution is fixed.

Every month includes campaign builds and rebuilds, weekly bid and budget adjustments, search-term mining with negative keyword expansion, ad copy testing (3-4 RSA variants per ad group), landing page conversion guidance, GA4 and Google Ads conversion tracking maintenance, and a Looker Studio dashboard updated daily. You also get a monthly strategy call and written report covering spend, CPL, ROAS, top-performing keywords, and next-month priorities. Quota: up to 8 active campaign types and unlimited ad groups within scope.

Three structural differences. First, pricing transparency: flat 10% of spend with a $295 floor, no hidden click markups or undisclosed spend tiers. Second, weekly negative-keyword mining is non-negotiable - most agencies do this monthly or not at all, which is where the 30-50% of wasted budget hides. Third, we treat Google Ads as one channel inside a full growth stack (SEO, web, CRO), so landing pages and tracking are fixed end-to-end. Webbae has 15+ years of experience managing paid media across the UK, USA, UAE, Pakistan, and Australia.

Google Ads works for any business where customers actively search for a solution - B2B services, ecommerce, SaaS, local services, professional services, lead-gen, and high-ticket consultancies all see strong ROAS when set up correctly. The minimum viable budget is around $1,000/mo for most niches; below that, Google's algorithm struggles to collect enough conversion data. If your buyers don't search (pure brand-discovery products), we'll usually recommend Meta Ads or a YouTube-first video strategy instead and tell you honestly in the audit call.

Yes - management is month-to-month with 14 days' notice. You own your Google Ads account 100%; Webbae operates as a manager via the MCC (My Client Center), which means if you ever leave, you keep every campaign, keyword, conversion action, and historical data. We don't lock work inside agency-owned accounts. Setup takes one shared link and a manager invite, usually under 10 minutes. Most clients stay 18+ months because the ROAS compounds, but the door is never locked behind you.

Start with a free 30-minute audit call. If you have an existing account, we screen-share through it and flag the 5-10 highest-impact issues (broken tracking, wasted spend, missing negatives, weak ad copy). If you're starting fresh, we map out the right campaign mix, budget, and 90-day forecast. After the call you get a written proposal within 48 hours. Onboarding takes 5-7 business days from contract sign to live campaigns, including tracking install, keyword research, and ad creative.