Expert strategy and direction for your own team.
Strategy and Consulting is Webbae's advisory engagement: we audit your current setup, identify what is costing you leads, build the exact roadmap to fix it, and guide your team through execution. It is built for businesses that already have people but need senior direction they can trust.
Direction your team can actually execute
You do not always need us to do the work. Sometimes you need to know exactly what to do. We bring senior, independent direction your team can run with.
Independent expert audit
A senior, outside view of your site, channels, and competitors that surfaces what is quietly costing you leads.
A roadmap, not guesswork
You get a prioritised plan with clear KPIs, so your team knows exactly what to do, in what order, and why.
Upskill your team
We guide your people through execution and explain the reasoning, so the capability stays in-house after we step back.
Avoid costly mistakes
Spend budget on what moves the needle. Independent direction stops you pouring money into the wrong channels.
What a consulting engagement covers
SEO and Site Audit
A full technical, on-page, and content review of your site and search visibility, with findings ranked by impact.
Competitor Analysis
A clear read on who is taking your leads and the specific gaps you can exploit to overtake them.
Channel Strategy
Where to focus across SEO, ads, content, and local, matched to your budget and goals.
Roadmap and KPIs
A prioritised, time-phased plan with measurable KPIs your team can be held to.
Team Guidance
Working sessions and reviews that guide your people through execution and answer questions as they arise.
Tooling and Tracking
The right analytics, attribution, and tooling set up so you can actually see what is working.
How a consulting engagement runs
1. Discovery
We learn your business, your team, your goals, and what you have already tried.
2. Audit and analysis
We audit your site and channels and analyse competitors to find the highest-impact opportunities.
3. Roadmap and KPIs
You get a prioritised roadmap with clear KPIs and a sequence your team can execute.
4. Guide execution
We guide your team through delivery on an agreed cadence, reviewing progress against the KPIs.
Which model is right for you?
Five ways to work with the same senior team. Pick the one that fits where your business is right now. You can switch or combine them later.
Hire a Specialist
One senior expert for one clear gap. Best for solo businesses and lean teams.
See Hire a Specialist →Dedicated Team
A full coordinated team working only on you. Best for growing companies.
See Dedicated Team →White-Label Agency
We deliver under your brand. Best for agencies and freelancers scaling up.
See White-Label Agency →Project-Based
One-time work, fixed scope and price. Best when you need a specific outcome, not a retainer.
See Project-Based →Strategy & Consulting
Audit, roadmap, and direction for your own team. Best when you have people but need a plan.
You are hereCustom advisory pricing
Consulting is scoped to your needs, whether that is a one-off audit and roadmap or an ongoing advisory retainer. Tell us your team size and goals and we will quote it. Our standard tiers give a sense of the underlying scope.
Strategy and consulting - common questions
What does a marketing consultant or strategist actually do?
How is consulting different from a dedicated team?
Which deliverables come with a consulting engagement?
How much does consulting cost?
Do you just hand over a report and leave?
Can consulting turn into done-for-you work later?
Need a plan your team can run with?
Book a free 15-minute call. We will tell you where your biggest lead leaks are and what a roadmap would focus on.