Free CPC Calculator
Work out your average cost per click. Enter your total spend and the number of clicks.
Using the CPC Calculator
Step 1
Enter your total ad spend for the period.
Step 2
Enter the number of clicks those ads received.
Step 3
See your average cost per click instantly.
What this tells you
Cost per click (CPC) is what you pay, on average, each time someone clicks your ad: total spend divided by clicks. CPC varies hugely by industry and keyword competition, from a few cents to over $50 for competitive commercial terms.
A low CPC is not automatically good. What matters is cost per conversion: an expensive click that converts beats a cheap click that does not. Use CPC alongside conversion rate to judge true campaign efficiency.
CPC Calculator questions
What is a good CPC?
It depends entirely on your industry. Competitive sectors like legal or insurance can exceed $20-$50 per click, while many local services sit between $1 and $5. Judge CPC against the value of a conversion, not in isolation.
How do I lower my CPC?
Raise your Quality Score with relevant ad copy and landing pages, refine keyword targeting, add negative keywords, and improve click-through rate. Google rewards relevance with lower costs.
Is CPC the same as my budget?
No. CPC is the price per click; your budget is the total you set. Clicks equal budget divided by CPC, so a lower CPC stretches the same budget further.
Should I optimise for CPC or CPM?
Use CPC when you want clicks and conversions, and CPM when you want awareness and impressions. Most lead-generation campaigns optimise for cost per click or per conversion.
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