Generative Engine Optimization (GEO) is the practice of structuring your content, brand entity and citations so generative AI engines, including ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews, mention and quote your business in their answers. It is the AI-era counterpart to SEO: instead of ranking a link, you become the source the model cites. Webbae delivers GEO inside its AI Search Optimization service from $495/mo.
SEO earns a ranked position in a list of links; GEO earns a named, quoted mention inside a generated answer. SEO optimises pages for keywords and clicks; GEO optimises answers, entities and citations for being retrieved and trusted by a model. The two share foundations but reward different things.
Three things carry most of the weight. First, retrievability: the engine has to be able to crawl and parse your pages, which for ChatGPT Search means Bing indexing and access for GPTBot and OAI-SearchBot. Second, quotability: self-contained, well-attributed sentences a model can lift cleanly. Third, authority: a clear brand entity and credible third-party sources that corroborate what you say about yourself.
In practice GEO is a programme, not a one-off. It covers technical access, entity reinforcement (Wikidata, Knowledge Graph, consistent details), rewriting priority pages into quotable answers, earning third-party citations, and shipping schema markup so engines understand the page. It runs alongside, not instead of, your SEO and content work.
The metric that matters is citation share: across the buyer prompts that matter to you, how often does the engine name your brand, and how is it described? Webbae re-tests 50+ prompts monthly across the major engines and reports citation share, sentiment and AI-referred traffic, so you can see GEO working rather than guess. Start with a free 15-minute audit.
They are used interchangeably. GEO (Generative Engine Optimization) is the discipline of getting named and quoted by generative AI engines; AI search optimisation is the same work described by the surface it targets. Webbae delivers it across ChatGPT, Perplexity, Gemini, Claude and Google AI Overviews.
No. GEO runs alongside SEO and shares much of the same technical and authority foundation. Most businesses in 2026 invest in both from one team so the work compounds rather than duplicates.
Webbae delivers GEO inside its AI Search Optimization retainer from USD $495/mo, month to month, covering ChatGPT, Perplexity, Gemini and Google AI Overviews. It is also bundled into the Growth Engine tier at $1,195/mo with SEO and content.
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